Luna Candle Brand

Developed a conceptual candle brand centered around the theme of the moon, designed to create a calming and emotionally supportive user experience.

The concept connects each candle scent to a specific moon phase, with its own meaning and narrative. The goal was to go beyond a physical product and design a more reflective and mindful experience through branding, storytelling, and interaction.

I created the full brand identity, including naming, visual direction, and packaging design. The name Luna was chosen to reflect both the moon and a human presence, giving the brand a more personal and approachable tone.

The visual identity focuses on balance and harmony through a combination of light and dark tones. Packaging was designed to highlight each moon phase, paired with short messages to create a more intimate and meaningful user experience.

In addition to the brand and packaging design, I also created supporting motion graphics, including social media videos and a logo animation, to bring the brand identity to life across digital platforms.