Mitigater Brand Book

As part of a bachelor project, we collaborated with a startup, Mitigater, to strengthen their brand presence and improve visibility through targeted marketing and design efforts.

Working in a team over two months, we held regular meetings with the client to understand their goals and define a direction for their visual identity and communication. The project included developing branding materials and establishing their presence on platforms such as LinkedIn.

My primary responsibility was redesigning the brand book. I refined existing elements, including the logo, and developed a more cohesive visual system aligned with the brand’s desired tone-friendly, approachable, and supportive.

The final brand book provided clear guidelines for consistent use of typography, color, and visual elements, helping the company present a more unified and professional identity.